The Methodology
Building Your Authentic Business
01 Understand Who You Are
Through tailored questionnaires, conversations, and assignments, we dive deep into who you ACTUALLY are, not who you think you’ve had to be to succeed or run your business.
This allows us to determine your:
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Authentic Calling
The undeniable pull you've always had
Key Mindset Shift
From assigning your calling to a rigid path or profession to designing a new way to express your calling -
Authentic Value
The blend of passions, strengths, energy drivers, and values that makes you irresistible to work with
Key Mindset Shift
From fitting into other people's way of doing things to doing things your way -
Authentic Business Model
Designing offers that honor your natural working styles and rhythms
Key Mindset Shifts
From setting up a bunch of verticals and offers to designing one signature offer you scale first
From pricing by the hour, session, or effort to pricing by the value you generate -
Authentic Client Fit
Working with people who see how amazing you are just by using your natural gifts and say: “YES, I need more of you in my life.”
Key Mindset Shifts
From catering to people who need you to speaking to people who are ready for you
From giving to people to be "accessible" to giving to yourself so you have so much abundance, it overflows to the people you serve -
Authentic Attraction Methods
Developing an energizing system to attract those right-fit clients in ways that are so natural you are probably already doing them
Key Mindset Shifts
From diluting your energy and attention across every conceivable marketing channel to attracting clients in a few powerful repeatable ways
02 Create Your Decision Making Framework
Once we have understood who you uniquely are while letting go of previous belief systems or influences, we can develop your very own decision making framework so that when new opportunities present themselves, you can always determine if they are aligned.
For example:
We realize you thrive on organic in-person meetings to build your client base but an opportunity comes along to collaborate with someone on a webinar series.
You can redirect your energy back to in-person meetings knowing you always return the best right-fit clients this way, instead of scattering your energy because you would get paid and “maybe” attract more clients.
This will allow you to consistently create the results you want even beyond our coaching relationship. Because you will always be aware and trusting of the value you offer, the ways you work best, the people you love to work with, and how you love to connect with them.
Key Mindset Shifts: From thinking your way into something to experimenting your way into something
03 Test Your Ideas
Once we have designed your new offer or styling of offers, determined who it is for, and how you will connect with them, we will begin a structured testing process.
This prevents overthinking and perfectionism, as we are not building up to some big one-off launch. We are testing out these ideas for alignment and confidence building along the way.
Over time we will refine the ideas based on fulfillment and alignment with how you work and deliver value uniquely.
The Results
You will not only have a new thriving offer or style of offers bringing in more expansive income, you will also have a whole new way of being in your business.
You will have an authentic framework for making decisions unapologetically in your business, regardless of the “advice” out there.
You will be so unbelievably connected to yourself that business feels easy, energizing, EFFORTLESS. Like you just wake up, turn on your magic, and watch the money flow to you.
You will experience true fulfillment that only comes when you are being 100% true to yourself, not proving, performing, or masking for anyone else.
Pathways to $6K Months
Our coaching will prioritize one offer or style of offers to begin with along with a strategy to consistently generate $6K USD months to begin, with scaling potential.
Why $6K months?
After working with dozens of clients, most consistently told me they only needed $5K net income a month to feel financially stable in the short-term. Generating the extra $1K a month is buffer for taxes and any business expenses likely to accrue.
Getting laser-focused on delivering one offer also helps build your clarity, confidence, and belief that what you are doing is hugely valuable and in-demand. It also provides more inspiration for how you can scale from there, rather than standing up a bunch of verticals at once and becoming stuck and overwhelmed.
Example Business Models Generating $6K Months
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Relationship Programs
Individual or group programs that run over a series of time
2 individual client packages x $3,000 = $6,000
4 group client packages x $1,500 = $6,000 -
Experiences & Events
These include time-bound offerings such as: sprints, accelerators, events, workshops, retreats, camps, celebrations, markets, and VIP Days
10 workshop participants x $600 = $6,000
5 retreat participants x $1,200 = $6,000
2 weeklong accelerator participants x $3,000 = $6,000
1 VIP Day participant x $6,000 = $6,000 -
Education
This includes live or passive educational offerings such as courses, resources, or models
30 course participants x $200 = $6,000
12 course participants x $500 = $6,000
200 resource purchases x $30 = $6,000
60 resource purchases x $100 = $6,000 -
Community & Membership
This includes anything where revenue is automatically occurring through shared access to like-minded individuals, resources, opportunities, etc.
60 community members x $100/month = $6,000
120 resource subscription members x $50 = $6,000 -
Products
This includes anything that can be sold from a physical or virtual storefront including things like boards, card games, boardgames, puzzles, and more
300 games x $20 = $6,000
150 puzzles x $40 = $6,000