Hi, I'm Brooke!

I'm building a world of people who are understood, inspired, and supported to build the career or business they are meant for. And I want you here with us.

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After ten years in the high-pressure world of international development, I was ready to quit working.

I was exhausted. Burned out. Done. And I had completely lost myself.

I felt unseen and unvalued for the work I was doing. I had no idea who I was or why I wanted anymore.

I felt trapped and unable to leave my situation because I didn't know what to do next.

And I felt completely alone in the process.

Because I was surrounded by people who were

I had no reference points for other ways to live

I thought any other job in my field would come with the same amount of stress.

I thought it would be impossible to find a role who really saw and valued me for who I was.

I thought starting a business meant working 80 hours a week chasing clients and earning pennies.

This was my belief system. And it kept me feeling trapped and unable to move.

It wasn't until I shared these doubts with a coach who told me: "Actually no, I make six figures in my business working 15 hours a week. After this, I'm going to the playground with my daughter."

That realization that something else was possible and also ATTAINABLE for me changed the game.

And then everything moved.

  • Worrying Constantly

    Waking up every day afraid they wouldn’t have enough: for the bills, for their kids, for retirement 

  • Seeking Validation

    Chained to desks and computers, anxiously checking their emails and messages to make sure no one thought they weren’t doing their jobs 

  • Proving Themselves

    Toiling for hours over things that didn't actually matter because they were trying to prove how accomplished they were and how much they deserve to be there

  • Looking for Permission

    Feeling privileged to have 2-hour early release days before holidays, 2 weeks of vacation a year, or (GASP) a 4-day 10-hour workweek!!!

  • Being Held Back

    Working with people who didn’t match their values and did anything they could to control, manipulate, or guilt others for not doing things “their way”

  • Shaming Themselves

    Kicking themselves over not working enough or demonstrating their productivity even when they were completely exhausted 

Here's the thing: You don't need to be more. You need to be YOU.

The truth is that every time you get stuck in your work or your business, it is because you are trying to do things in ways that don’t feel like you.

And the other truth is that no one knows YOU like US.

The Big Exciting Life Society

Explore how this thriving community takes you from feeling stuck and alone to inspired, supported, and unstoppable.

The Big Exciting Life Society

My Journey on The Big Exciting Life

Brooke Cretz is an American diplomatic spouse and mother of two living in Tel Aviv, Israel while coaching dozens of others into lives, careers, and businesses that fuel their purpose.

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What are the foundations of The Big Exciting Life?

  • Fun

    If you're not having fun, then what's the point? I have watched too many people take their life, job, and business far too seriously and miss out on the pure joy and excitement we are meant to have on this big adventure. If you're not having fun or you've stopped having fun, it's time to reassess and pivot because this is the first and foremost foundation of The Big Exciting Life.

  • Freedom

    Whether we realize it a lot, we operate under a lot of "rules". Be to work at this time, do this or you won't get that promotion, don't make any drastic career changes while the kids are still at home, don't leave a job before 1 year, and so many more. These rules generate beliefs that keep us trapped from exploring what we ACTUALLY want to do and how we want to do it. In The Big Exciting Life, you are released from all rules, opinions, and beliefs projected onto you by others and free to pursue your purpose on your terms.

  • Fulfillment

    While fun and freedom are wildly attractive, fulfillment is our true deepest craving in The Big Exciting Life. That deep inner peace and satisfaction that comes from being in the flow with what you were meant to do with people who are eager to benefit from your gifts. That your ideas and creativity are meaningful, welcomed, and allowed to take on their full potential. This, above all else, is why we pursue The Big Exciting Life.

What are the principles of The Big Exciting Life?

  • Trust over Fear

    In everything you do, you have the power to choose trust or fear. Are you going to worry and toil over everything that could go wrong, all of the judgements people could make of you, and everything you could lose? Or will you trust that you have the instincts, resourcefulness, value, and resilience to take on any challenge that comes your way as you build something that lights you up with excitement? The Big Exciting Life will make you feel uncomfortable and scared sometimes, but you will always choose trust to move forward.

  • Openness over Attachment

    I can't tell you how many people I have talked to who have abandoned their dream job or business because it didn't go EXACTLY as they imagined it to. When you choose to be open-minded, curious, and excited about the possibilities of pursuing your purpose instead of attaching to how it HAS to be, you will discover greater rewards than you ever imagined possible. When you learn to release attachment and remain open, you are in the flow of The Big Exciting Life.

  • Natural Cyclical Rhythms over Burnout

    The expectations and pressures to constantly "perform" and "be productive" are not only draining us mentally and physically, they are setting us up for wildly unhealthy perceptions of our self-worth. The idea that the more you work, the more you will gain, and therefore, the more you will be valued is not only a losing game, it's simply UNTRUE. When you understand how to work in your natural cyclical rhythms, you begin to see that short giant spurts of inspiration can generate far more results as well as personal satisfaction than most 40+ hour works you were forcing yourself to work because "that's how things get done". The Big Exciting Life is all about finding and working with your energy--NOT forcing it.

  • Authentic Joy over Proving Yourself

    I've seen clients start dreaming about how great they will look to their MBA colleagues, former boss, or even high school boyfriend when they have their big flashy launch. Proving yourself to others is NOT part of The Big Exciting Life because it is ultimately fear-based: you are thinking you have to be a certain way or no one will want or value you. But when you do it for the pure and authentic joy it gives you along the journey no matter who is watching, it is infinitely more satisfying, sustainable, and inspirational because people pick up on your energy in a natural organic way rather than a forced "look at how amazing I am!" way.

  • Advocacy over Victomhood

    The sad reality is that there will be people who do not want you on The Big Exciting Life. When you value their opinion or feel in some way that they have power over you, it's easy to let them make you feel selfish, guilty, or irresponsible for thinking you could pursue your purpose on your terms. Learning to advocate for yourself and the path you are on is not only OK, it is ESSENTIAL for the fulfillment of your purpose. Once you realize the power of your own advocacy, no one can stand in your way.

  • Self-Determination over Judgement

    Lastly, The Big Exciting Life is all about focusing on yourself and your path. It's so easy to blame, judge, or project "shoulds" onto other people not on your path, even when those "shoulds" are well-intentioned. None of us is better than the other; we're just on different journeys and that is actually a good thing. Keep your energy focused on who you are and where you're going while letting others do the same for themselves.

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